In the listing
The link sits alongside the photographs. Whoever clicks spends longer on your property than on the others, and already knows what to expect.
A 3D tour that fits
into the agent's week.
You are already on site for the valuation, the details and the photographs. One more capture, and the property shows itself remotely, with better qualified viewings behind it.
15 min
Added to a visit already planned
Unlimited
Seats for the whole team
Leads
Pre-tour form and statistics included
A 3D tour is only useful to an agency if it does not create another task. The right moment to capture is when the agent is already inside the property, at the valuation or the photo session: fifteen minutes are added to a trip that was happening anyway.
What changes afterwards plays out in two places: the pitch to the seller, where the tour becomes a valuation argument, and the qualification of buyers, where it filters out in advance the ones the property does not suit.
When to capture.
At the valuation appointment, while you are taking down the property details: the home is tidy, the owner is there, and the capture is added to a meeting already in the diary. Failing that, at the photo session, with the same tidiness and light, and you have already walked every room.
What to avoid is the dedicated trip. A capture that costs an extra return journey always ends up not happening. Attached to an existing appointment, it becomes a reflex within a fortnight.
What you can say to the seller.
« Alongside the photographs, we produce a 3D representation of the property. It lets buyers understand the volumes before travelling, and come back to the home remotely. The tour does not replace the in-person viewing, it helps prepare it. »
Where the tour fits in the buyer's journey.
Answering an enquiry
Instead of describing the layout on the phone, you send the link. The next conversation is about something other than where the rooms are.
Before booking a viewing
A buyer who has walked the property and still asks to see it is a qualified buyer. That is the sorting that gives you your Saturdays back.
After the viewing
A buyer torn between two homes wants to check a detail again. They go back alone, as often as they like.
For the absent partner
A purchase is rarely decided alone. Whoever could not attend discovers the whole home, not a selection of photographs.
In team meetings
A colleague who has never set foot in the property can present it, walking through it with their contact.
What you learn about real interest.
The optional lead capture form sits before the tour opens. You know who asked to see the property, and you collect a contact the listing alone would not have given you.
Statistics show viewing duration and which rooms were seen: six minutes in the tour and two return visits do not say the same thing as closing after ten seconds. That information also serves on the seller's side, documenting the marketing work with something other than a listing view count.
Occupied properties, consent and privacy.
Capturing an occupied home requires the owner's agreement and, where there is a tenant, informing them and obtaining theirs. It is the same requirement as for photographs, with one extra layer of care: a reconstruction shows every room, not the frames you would have chosen.
In practice: tell the occupants in advance, have personal items put away, and check before leaving that nothing sensitive appears. The argument to give them is a real one, every in-person viewing avoided is one less disruption.
Putting it in place across the agency.
- Decide which properties get captured
- Attach capture to an existing appointment
- Create a seat for every agent
- Have each of them capture a first property
- Write the sentence used with sellers
- Add the link to the listing template
- Decide who unpublishes sold properties
- Review the statistics in team meetings
Show it before you talk about it.
That is exactly what the sample tour is for: having a seller open it during a valuation, or a buyer on the phone. It is a real flat, captured on an iPhone.
When in the instruction should we capture?
At the valuation appointment or the photo session, when you are already on site and the property is tidy. The capture is then added to a planned trip, for about fifteen minutes in a two-bedroom flat. A trip made only to capture rarely ends up happening, and that is what separates agencies where the tool becomes a reflex.
Do we need the owner's permission?
Yes. You must hold the necessary rights over the property captured, through the owner's consent or your instruction, exactly as for photographs. Where the home is occupied by a tenant, informing them and obtaining their agreement is also required: a reconstruction shows every room rather than a selection of frames.
How should we handle an occupied property?
Tell the occupants in advance, have personal items put away, and check the capture before leaving: post, paperwork, family photographs, children's things. That care is part of the job. The argument that convinces most often is a concrete one: every in-person viewing avoided is one less disruption for them.
How does it qualify buyers better?
A buyer who has walked the property in 3D and still asks for an appointment has already judged the volumes and the layout. The viewings that existed only to discover the home did not suit largely disappear, and what remains are the ones where you actually discuss the property, the price and the terms.
What statistics are available?
Viewing duration and which rooms were seen, on every plan. Combined with the lead capture form, they show who took an interest in the property and how strongly: six minutes and two return visits do not say the same thing as an immediate exit. It is also concrete material for a marketing review with the seller.
How many agents can use it?
All of them: user seats are unlimited on each plan, at no extra cost, including the first tier. That is a deliberate choice, because a tool reserved for one trained champion stops existing the day they are away. Your subscription cost depends on your published portfolio, not on the size of the team.
Can the tour carry our branding?
Your agency's logo and colours in the viewer are included from the Pro plan. Full white label, with a dedicated domain, is available as an option on the Pro and Agence plans and included in the Réseau plan. It matters most when the tour is sent directly to a seller or a buyer, outside a listing.
What happens to the tour when the property sells?
You unpublish it in one click and its slot frees up immediately in your allowance, ready for the next instruction. A property unpublished for more than ninety days is archived: it stops counting while staying privately viewable from your account. You keep the record of what you have marketed without it weighing on your plan.
Try it
on a current instruction.
The best test is not a demonstration, it is one of your own properties, captured by you, shown to a real buyer. Access opens in waves.